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Case Study: Tread Map

Using AI to develop the world’s first social-spatial-commerce app

Visit Treadmap’s Website

Context

TREAD Map is a SaaS-based social-mapping application targeted at land managers and trail users. It improves trail management for various governmental agencies, offers social features for users of all kinds, and enables local businesses to promote their services and opportunities.

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Governmental Challenges

The State Department of Tourism, the US Forest Service, and the National Park Service needed to communicate emergencies and other information more quickly and effectively to all recreational trail users in Washington State.

They also wanted improved trail usage data, more feedback from users about conditions and facilities, and additional funding streams for maintenance and safety.

Development Objectives

Build a geo-spatial social-mapping app for 3 distinct user groups with 5 distinct goals.

users

Users

Land managers from various state and federal agencies

Trail users of all types

Local businesses owners near recreation sites

goals

Goals

Enable land managers to communicate quickly & effectively to all types of trail users.

Features to broadcast safety information in real time.

Ability to raise money to build and maintain local trail systems.

Allows local businesses to connect with trail users to promote services and opportunities.

Ability for trail users to navigate safely, create user generated content, and get timely and relevant information.



Approach

AI Focused Development

ai-focused-developmentfire-evacuation

Leveraged generative AI tools to collect, compile, and publish real-time communications, weather and trail conditions, and trip report narratives.

traffic-reportweather-alerts

Aggregated numerous expert sources (land manager briefings, traffic reports, weather alerts, hazard announcements, user trip reports) and personalized using machine learning to create relevant, unified, real-time field narratives. 

maple-pass-looptrail-crowding

Applied predictive analytics to manage trail usage and disperse use to prevent overcrowding.



Our Process

1
User Journey Mapping

Consulted with client on how machine learning can be applied to distinct user types with differing goals.

2
Information Architecture Creation

Created plan that uses geo-spatial AI to map information and capture key user data.

3
Collaborative development of wireframes & high-fidelity UI

Consulted and developed best ways to present mapped data and enable user communications.

4
prototyping AI Functionality

Built app demo to demonstrate geo-spatial AI functionality and backend data analytics potential.

5
App Development & AI Integrations

Developed app that relied heavily on machine learning, AI-powered mapping, and user data mining.

6
Usability Testing

Deployed team to ensure quality control and AI data integrity.

7
Deployment & Launch

Guided app through the publishing hurdles of various app stores. 

8
New Features, Support, Ongoing Maintenance 

Worked with client to develop new features and watch for new publishing requirements.



Our Solution

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Using Geo-Spatial AI, machine learning, and data analytics, we developed TREAD Map Washington, a social-spatial-commerce app for the Washington State Department of Tourism.

TREAD Map solved all client objectives, surpassing expectations with improved trail management.



Tools & Tech Stack

Frontend & Design

  • Next.js
  • Adobe XD
  • Figma

Backend

  • Python
  • Postgresql
  • Runpod.io
  • Tensorflow


Client-Focused Results

What TREAD Map clients say



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