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TIFIN, a FinTech company that leverages AI to improve the wealth management experience, needed an AI-fluent app developer to consult with and to build a series of wealth management tools for individuals and financial advisors.
The team would need FinTech experience, AI expertise, and deep knowledge of iOS and Android Development. The team we crafted would need to deliver on time and on budget. Most importantly, TIFIN needed a development team that could be unequivocally trusted.
Mobcoder was able to craft a team to deliver on all these areas.
Develop apps that personalize user experiences using AI for multiple TIFIN platforms.s
Create intuitive interfaces to improve user interaction.
Integrate data analytics to track user behavior and measure the effectiveness of new features.
From the start, we saw value in leveraging AI techniques. By applying machine learning and natural language processing, we optimized TIFIN’s products with these approaches:
We leveraged machine learning algorithms to analyze user data and tailor content recommendations to individual users.
We implemented natural language processing for enhanced search functionality and chatbot integration.
Using AI-driven insights, we optimized user journeys and simplified complex financial and wealth management concepts.
User Research and Persona Development: Understand TIFIN target audience and their needs.
AI Feature Ideation and Prototyping: Explore potential AI applications and develop prototypes.
UI/UX Design and Development: Design and develop user interfaces for seamless interaction.
AI Model Training and Integration: Train and integrate AI models into the Tifin platforms.
Testing and Deployment: Rigorously test the new features and deploy them across platforms.
Performance Monitoring and Optimization: Continuously monitor and optimize AI models and user experience based on data.
AI / ML
Platform
iOS
Android
WebBackend
Frontend
Mobcoder successfully developed and published multiple AI-powered app for a number of Tifin's platforms, leading to significant improvements in user engagement.
AI algorithms suggest relevant financial products and insights based on user profiles.
Users can interact with a chatbot for quick answers to common questions and assistance with tasks.
Complex financial information is presented in a user-friendly, digestible manner.
Magnifi: Invest with AI, one of TIFIN’s products that we helped design and develop to empower users with stronger investment tools.
TIFIN AMP, an asset management distribution insight tool that enables asset managers to perform better wealth outcomes.
Increase in user session duration
Higher conversion rates for financial products
Improve user satisfaction scores
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